Adobe Firefly is a powerful suite of generative AI tools integrated within the Adobe ecosystem, designed to accelerate creative workflows. It allows users to generate images, videos, audio, and various design elements using simple text prompts. Firefly is built to be commercially safe, trained on licensed content, and offers features like text-to-image, text effects, and generative fill. For UK SMEs, Firefly streamlines content creation, reduces design costs, and enables rapid prototyping of marketing campaigns, social media graphics, and visual assets, enhancing their creative output and efficiency.

• Generate images from text prompts
• Create text effects and styles
• Generative fill and expansion
• Commercially safe content generation
• Integrated with Adobe Creative Cloud