Figma is the industry-standard collaborative design platform used by product designers, UX teams, and developers worldwide to create user interfaces, prototypes, and design systems. It runs entirely in the browser, meaning teams can collaborate on the same design file in real time without needing to install software or manage file versions. For UK SMEs building digital products, apps, or websites, Figma provides a professional-grade design environment that is accessible to both experienced designers and non-designers. Its intuitive interface allows product managers, founders, and marketers to contribute to design discussions and give feedback directly on designs without needing a separate tool. Figma's component and design system features allow teams to build reusable UI elements that maintain consistency across an entire product. Changes made to a component automatically propagate to every place it is used, significantly reducing the time spent on design updates and ensuring visual consistency. The platform includes a prototyping mode that allows designers to create interactive, clickable prototypes for user testing without writing any code. Figma also integrates with developer handoff tools, making it straightforward for designers to share specifications, assets, and CSS values directly with engineering teams.

• Real-time collaborative design editing in the browser
• Component libraries and design systems for consistent UI
• Interactive prototyping without coding
• Developer handoff with CSS specs and asset export
• Version history and branching for design files