Figma AI is the suite of artificial intelligence features built directly into the Figma design platform, enabling designers and product teams to work faster and more creatively without leaving their existing workflow. Rather than requiring a separate AI tool, Figma AI integrates generative capabilities into the design canvas itself. For UK SMEs and design teams, Figma AI significantly accelerates the early stages of the design process. The 'Make Designs' feature allows users to generate UI layouts and components from a text description, providing a starting point that can be refined rather than building from a blank canvas. This is particularly useful for rapid prototyping and exploring multiple design directions quickly. The AI-powered copy editing features allow designers to rewrite, shorten, or translate placeholder text directly within designs, removing the need to switch between Figma and a separate writing tool. Background removal and image generation features are also built in, enabling teams to prepare assets without leaving the platform. Figma AI also includes a search and rename function that uses AI to intelligently organise and label layers, reducing the time spent on file hygiene. As Figma continues to develop its AI capabilities, these features are expected to expand significantly, making it an increasingly powerful tool for AI-assisted product design.

• Generate UI layouts and components from text descriptions
• AI-powered copy rewriting, shortening, and translation in designs
• Background removal and AI image generation within Figma
• Intelligent layer search, rename, and organisation
• Integrated into existing Figma workflow — no separate tool needed