Matomo is a robust web and app analytics platform designed for organisations that prioritise data accuracy and user privacy. As a leading open-source alternative to Google Analytics, Matomo provides 100% data ownership, ensuring businesses retain full control over their analytics data and its storage location. This commitment to privacy makes it an excellent choice for maintaining GDPR and CCPA compliance, safeguarding customer trust and reputation. The platform offers comprehensive features for tracking user behaviour, building funnels, analysing retention, and segmenting data, all without data sampling, guaranteeing accurate insights for informed decision-making. SMEs can leverage Matomo to gain deep understanding of their website and app performance, optimise marketing strategies, and enhance user experience, all while adhering to strict privacy regulations. Its customisable nature and extensive features allow businesses to tailor the analytics solution to their specific needs, providing actionable intelligence to drive growth.

• 100% data ownership and privacy
• No data sampling for accurate reports
• Open-source and highly customisable
• Google Analytics data importer
• GDPR and CCPA compliant