Open Web Analytics (OWA) is a free and open-source web analytics software framework that provides businesses with the tools to track and analyse how users interact with their websites and applications. As an open-source solution, it offers a transparent and customisable alternative to proprietary analytics platforms, allowing SMEs to maintain full control over their data and analytics infrastructure. It is licensed under GPLv2, making it accessible for a wide range of development and deployment scenarios. OWA is particularly beneficial for SMEs that require detailed insights into user behaviour without the recurring costs associated with commercial analytics tools. It empowers businesses to understand website traffic, user engagement, and conversion funnels, enabling data-driven decisions to optimise online presence and marketing strategies. The framework provides developers with simple Javascript and PHP-based APIs, facilitating easy integration into existing websites and applications, including those built with popular content management systems like WordPress. Key benefits for SMEs include cost-effectiveness, data ownership and privacy, and the flexibility to tailor analytics to specific business needs. By offering comprehensive tracking capabilities, OWA helps SMEs to identify trends, measure campaign effectiveness, and improve user experience, ultimately contributing to better online performance and business growth.

• Free and open-source web analytics
• Self-hosted for data ownership
• Javascript and PHP APIs for integration
• Supports WordPress websites
• Tracks page views, visits, and users