Perplexity Comet is an innovative AI-native web browser developed by Perplexity, designed to function as a personal AI assistant. It seamlessly integrates conversational AI directly into the browsing experience, allowing users to automate tasks, conduct web research, and manage digital activities like email organisation more efficiently. Initially launched as a premium feature for Perplexity Max subscribers, it has since been made available for free worldwide, democratising access to advanced AI-powered browsing capabilities. This tool aims to enhance productivity by streamlining various online workflows and providing intelligent assistance directly within the browser environment. For SMEs, Perplexity Comet offers significant advantages by transforming how employees interact with the web. It can automate repetitive research tasks, summarise lengthy articles with a single click, and help organise information, freeing up valuable time for more strategic activities. The browser's agentic AI capabilities mean it can understand context and execute complex tasks, making it an invaluable asset for small and medium-sized businesses looking to boost operational efficiency and leverage AI without deep technical integration. The availability of a free version makes it accessible for SMEs to experiment with and adopt AI-driven browsing. Additionally, Perplexity offers a "Comet Enterprise" version, which caters to organisational needs with features like per-seat pricing, advanced seat management, and an organisation-wide file repository. This enterprise offering ensures that businesses can deploy Comet within a secure and managed environment, aligning with corporate security standards and facilitating team collaboration. By providing an AI-first browsing experience, Perplexity Comet helps SMEs to navigate the digital landscape more intelligently, extract relevant information faster, and automate routine tasks, ultimately contributing to improved productivity and decision-making.

• AI-native web browser
• Personal AI assistant capabilities
• Conversational AI integration
• Task automation and web research
• One-click summarization