SI
Similarweb
4.5(0 reviews)
AI-powered digital intelligence platform for competitive analysis, SEO, market research, and AI search visibility — trusted by 10,000+ brands worldwide.
analyticsfreemium
About Similarweb

Similarweb is the world's leading AI-powered digital data intelligence platform, giving businesses a complete view of their digital market. From competitive benchmarking and SEO to AI search visibility and sales intelligence, Similarweb turns real user data into actionable growth insights across every digital channel. Used by over 10,000 customers including Adidas, Walmart, eBay, and The Economist, Similarweb provides the freshest, most comprehensive digital data available — covering websites, apps, retail, and AI search. Its suite of AI-powered tools helps marketing, SEO, sales, and research teams outperform competitors and win their market. Key capabilities include the Competitive Intel Suite for market benchmarking, the Strategic SEO Suite for keyword research and rank tracking, the Ads Intel Suite for paid advertising intelligence, and the Gen AI Intel Suite for monitoring brand visibility in ChatGPT, Perplexity, Gemini, and other AI search platforms. The platform also offers Sales Intelligence with 370M+ verified contacts, Retail Intelligence for Amazon sellers, and App Intelligence for mobile growth teams. For SMEs, Similarweb's free website traffic checker and browser extension provide instant competitive insights, while paid plans unlock deeper analysis across 100+ countries, 37 months of historical data, and AI Studio for natural language market queries.

Key Features
  • Competitive intelligence and market benchmarking
  • AI-powered SEO suite with keyword research and rank tracking
  • Gen AI brand visibility tracking (ChatGPT, Perplexity, Gemini, Copilot)
  • Website traffic analysis for any domain
  • Paid advertising and display ad intelligence
  • Sales intelligence with 370M+ verified contacts
  • Retail intelligence for Amazon sellers
  • App intelligence for mobile performance benchmarking
  • AI Studio for natural language market queries
  • AI Agents to automate competitive research workflows
  • Data-as-a-Service API and Snowflake/AWS integrations
  • Free browser extension for instant traffic insights
  • 100+ country-level coverage with 37 months of historical data
  • Site audit for technical SEO optimisation
Use Cases
Track competitor website traffic, channels, and marketing strategiesMonitor your brand visibility in AI search platforms like ChatGPT and PerplexityResearch keywords and benchmark SEO performance against competitorsIdentify high-intent sales prospects using digital performance signalsAnalyse market trends and audience behaviour for product and GTM decisionsBenchmark your Amazon store performance against competitors in real time

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